The PESTLE Analysis of Gillette

A case study on a popular brand like Gillette requires a lot of research work and analysis of data. A student may consider Gillette PESTLE analysis or other forms of case study analysis to get insights into the journey of the brand. The good news is that students can find a brief glimpse of the brand’s PESTLE analysis if they are working on a case study of Gillette

Basic Information about Gillette

Gillette is a popular American brand that is known for its personal care products, especially safety razor. Its headquarters are at Boston, Massachusetts. Established in 1901, this American company now serves over 200 countries and is worth US$43 billion in today's date. If a student is assigned to write TESCO SWOT analysis, he/she will also need to gather such details for the said company.

Gillette PESTLE Analysis

As one should know, the PESTLE analysis of a brand focuses on the impact of the following elements on the particular brand:

· Political

· Economic

· Social

· Technological

· Legal

· Environmental

Here is how these 6 elements have an impact on Gillette in recent times:

1. Political:

Ø Europe has been one of the major markets for the brand over the years. However, the Brexit issue is now compelling the brand to adopt a new strategy.

Ø The free trade agreements between the nations have also been a major issue that the brand is considering while developing their strategy.

Ø Due to the COVID-19 outbreak, there’s been instability in the politics of the countries where the brand serves.

 

2. Economic:

Ø There has been a significant increase in the VAT rate in major European counties after Brexit, leaving an impact on the brand’s pricing and expenses.

Ø The spending power of the customers has also taken a hit with the COVID-19 pandemic.

Ø The GDP rates of several countries have been decreasing lately.

 

3. Social:

Ø There has been an increase in demand for online shopping in the past few years. And the pandemic has made it the new normal.

Ø Customers continue to trust Gillette as a brand.

Ø Over the years, people have become more conscious about grooming.

 

4. Technological:

Ø There has been a significant increase in online shopping for consumers.

Ø Several industrial operations have also incorporated the latest technology for more efficiency.

Ø The government has also provided support to avail of technological advancement.

 

5. Legal:

Ø Data protection act is one of the major things to consider for the company.

Ø The intellectual property and copyright law is also something that the company needs to consider for its marketing strategy.

Ø The laws for the protection of consumers from unreasonable pricing are also influencing the company's strategy. 

6. Environmental:

Ø The changing climate is giving hints about some products becoming obsolete.

Ø There needs to be a decrease in waste produced by the company to keep the environment clean.

Ø There’s also increasing demand for using renewable energy.

 

Hopefully, this analysis can provide students with some insights into the elements affecting Gillette’s journey.

Summary: Gillette is an American brand of personal care product, owned by Procter & Gamble. There are a number of elements that have helped the brand succeed over the years. Its PESTLE analysis can provide more insights into those elements.