8 Important Points in Gillette SWOT Analysis

 If you are working on Gillette case study, you have to insert Gillette Pestle analysis and SWOT analysis. This is because it will help you analyse the strengths and weaknesses of the company. Based on this scrutiny, you will be able to formulate steps to curb the issues that are hindering the company’s workflow.

In this article, we will mainly focus on the strengths and weaknesses of Gillette. So, if you read it thoroughly, you will get valuable insights.

Strengths of Gillette

The positive aspects involve:

1. Good Market Penetration

Over the years, Gillette has been successful at entering new markets. Consumers appreciated products like razors, shaving foam etc. Thus, the company was able to diversify the economic cycle risk and open up new revenue streams.

2. Automation

Automation has helped Gillette ramp up the production process and generates more profits. Thus, they are able to cater to the growing demands of the consumers.

3. Good Supply Network

Gillette has been able to thrive in this competitive market due to its strong distribution market. A good supply chain has enabled the company to expand its operations.

4. Excellent Branding

The company has a strong brand portfolio on account of aggressive marketing and advertisements. Moreover, they have used several dignitaries and celebrities to promote their products.

If you are unable to follow, you can get Gillette and Rolls Royce case study help from the financial reports of the respective companies. Now, let us take a look at the weaknesses of the company.

Weaknesses of Gillette

The shortcomings involve:

1. Unable to Tackle New Challenges

Due to the low pricing of the products from rival companies like Edgewell, Dollar Shave Club, Gillette has been unable to tackle new challenges. A lack of internal feedback mechanism has resulted in the loss of a small market share.

2. Low Investment in Technologies

Due to the low investment in technologies and Research and Development, the company has been facing problems from the leading players in the market. Due to the vast expanse of the company, it needs to integrate the processes across the board.

3. Poor Product Demand Forecasting

Gillette has a higher rate of missed opportunities when compared to its competitors. This has also resulted in an increase of inventories, both in-house and channel.

4. Gaps in Product Range Sold

Due to the positioning gap, the competitors are able to get a foothold in the market. Moreover, the rival companies are also paying higher margins to the local distributors. Hence, the profitability ratio and net contribution percentage are decreasing.

As you can see, the points mentioned above are legitimate. If you wish to get good grades in your case study, you should include statistical figures and Gillette Pestle analysis, along with SWOT analysis.

 

Summary: Students often face problems when they have to conduct SWOT and Pestle analysis. The article highlights four strengths and four weaknesses of Gillette, which you can include in your case study, to earn good grades.

Author Bio:Peter Clarke is a subject matter expert in management studies, having received his master’s degree from one of the most renowned universities in Australia. Currently, he is associated with MyAssignmenthelp.com, where he provides Gillette Pestle and SWOT analysis to the students. He provides case study assistance on a number of other companies as well.