Gillette case study SWOT analysis tips for students

The Gillette Company is well-known in the market for their first move and still they are maintaining their position by introducing some innovations in their product and gaining the first mover advantage. However there are some strengths as well as weaknesses for being the first mover in the market.
The Gillette SWOT analysis tells about the strengths, weaknesses, opportunities and the threats of the organization. There is an opportunity for the organization when they conduct an innovation is that they can involve some great deal of research for more than one form.
When the organization is planning to introduce any new innovative product then before successfully producing the product they do research on qualitative and quantitative basis. These are the two main approaches of the market research which needs to be kept in mind.
Qualitative research involves focusing on groups comprising and understanding the core of how consumers uses their products. Whereas quantitative research involves usage of questionnaire to get information from people.
The organization uses these data to produce prototypes which can be able to test the representative potential consumers. Then the next issue which needs to be addressed is that whether the planned policy will be beneficial or not in future.
The main objective of doing the SWOT analysis is to introduce some policies which would help the organization to grow and survive the competition. The organization have to maintain a lot of components like aiming for better, completing the key targets faster and knowing about customer interest.
Ever SWOT analysis like Rolls Royce case study SWOT analysis help the organization to develop a product which will be as per customer needs and beneficial for the company as well to gain more profit getting the first mover advantage. It will also help to maintain good relation with the customers.

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